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Sterling Codifiers, Inc.
7600 Mineral Drive
Coeur d'Alene, ID 83815

ph: (800) 338-7458
fax: (208) 762-9140

 sterling@sterlingcodifiers.com

Company Profile

A. Business History and Organization: Sterling Codifiers is a family business, founded in 1954 by Robertson W. Smith, Executive Director of the Association of Idaho Cities from 1948 to 1960, and incorporated under the laws of the State of Idaho on October 1, 1960. Bobbi Rollins, daughter of the founder, has been President of Sterling since 1975 and is the majority stockholder. Rob Rollins, Bobbi’s son, joined Sterling in 1993 as Vice President and chief operations officer.

B. Service Area: Sterling Codifiers serves all states in the United States west of the Mississippi River, together with the states of Illinois, Wisconsin and Michigan. The codification and supplementation of legislation is our only business, and we are currently serving over 850 municipal, county and special district governmental units in 25 states.

C. Professional Staff: Sterling Codifiers has a staff of twenty five consisting of legal, editorial, index, proof and keyboard personnel, well versed in all aspects of ordinance codification.

Sterling is celebrating 50 years developing procedures that result in superior services for our clients. Sterling professionals maintain regular communication with the City to have a good understanding of the project by both parties.


Key Personnel


BOBBI ROLLINS. President of Sterling Codifiers, is the daughter of the founder of Sterling Codifiers, Inc., Bobbi was educated at Oregon State University and the University of Idaho before becoming a legal secretary. She joined Sterling Codifiers in 1966 and, upon the death of her father in 1975, became President of the company. Bobbi has been instrumental in all advancements to codification services over the years, many times putting innovative features in place that have been duplicated by other codifiers, such as the critiquing of local legislation, use of personal computers versus dedicated word processing, the change from printing presses to digitized printing, and simplification of electronic codes. Her greatest strength, however, has been the hiring of professionals who foster a company culture of integrity and caring for the needs of the customer.

ROB ROLLINS. Rob is Vice President of Operations, and son of the President of Sterling,. He acts as the project manager and primary contact person on all codification projects. Rob earned his BS in finance from Oregon State University in 1987. He then spent seven years in the insurance industry where he streamlined and computerized various reports at the regional level. Rob joined Sterling in 1993 as chief operations officer in charge of day to day operations. One of Rob’s greatest strengths is his ability to analyze the needs of each client and build networks of communication to provide our clients with accurate, timely, user friendly codes. Rob also directs Sterling’s Information Technology (IT) services and is the force behind Sterling’s ongoing Internet and CD-ROM innovations.

JACKIE CAMPBELL. Jackie joined Sterling in 1966 after attending the University of Wyoming and working in city government for a few years. She has been instrumental in leading the research/editorial department with a thoroughness that is unparalleled in the industry. Jackie has almost 40 years experience with the codification of municipalities of all sizes. Her contributions to Sterling’s procedures include enhancing the utility of municipal codes through better organization, thorough legal research, and quick retrieval of essential materials.

DIAN SAITO. Dian joined Sterling in 1975. She is a graduate of Oregon State University and has been involved in most aspects of Sterling’s new codes process. Dian states “The new codes editor is responsible for the initial research in each codification project. This culminates in the draft code, which is a compilation of the client’s current legislation. Editorial comments and questions are inserted in related code sections to address any conflicting provisions within the code text and with state law.” Dian applies a common sense approach to her editing and research, based on 29 years of codification experience. Dian is also known for her side-splitting sense of humor and indomitable good cheer.

TAMMY L. WALLACE. Prior to joining Sterling in 1995, Tammy worked for ten years with attorneys in all areas of civil, criminal and governmental law, followed by four years as a deputy city clerk and account clerk working closely with her city attorney incorporating newly-adopted legislation into the city code. Tammy has produced over 50 codes in the Western United States gaining invaluable insight into the legislation needed by municipalities for effective local government. Tammy states that her position with Sterling is important, not only to the company but to our clients “because my experience in government and law has brought an understanding of the inner workings of the governmental structure and the issues facing municipalities.”

JACQUE WRAY. Jacque attended Oregon State University and then spent 20 years in the legal field, 12 as a legal secretary and 8 as a paralegal, before joining Sterling in 1994. With her background, she states “I look for inconsistencies within the legislation and for areas that may be too vague and hard to enforce. I am a stickler for detail and have, on several occasions, identified code inconsistencies to the proper legislative committees.” Jacque’s legislative organizational skills and thorough research contribute to Sterling’s new codes standard of excellence.

ATTORNEYS: Sterling’s consulting attorneys are Jerry Mason and Nancy Stricklin. Mason, Friedlander and Stricklin, LLP conducts a multi-jurisdictional legal practice emphasizing public law from its office in Coeur d'Alene, Idaho. Combining the experience and ability of two experienced municipal practitioners, the firm addresses the needs of local public agencies with a problem-solving approach designed to resolve issues in the public interest. The firm engages in preparation and evaluation of core municipal documents for cities and counties, large or small.

Members of the firm are active participants in state (Association of Idaho Cities, Idaho Association of Counties and Idaho Municipal Attorneys) and national organizations (IMLA and American Planning Association) intended to serve public agencies. Serving as counsel to statewide public sector clients allows the firm exposure to a variety of issues beyond those experienced in service to everyday clients. Involvement in legislative matters also aids in keeping firm members aware of trends and issues at the state and national level. Serving as the appointed city attorney for six (6) cities keeps firm members in constant touch with everyday municipal problems. Members of the firm have extensive experience in matters of land-use planning and zoning, municipal contracting, ordinance drafting and review, intergovernmental agreements, election procedures, public officials' authority and responsibility and general governmental powers. A biographical outline of the primary two practitioners with a substantial public law background follows.

Jerry Mason. A native of Illinois, Jerry Mason has worked for 30 years as a local government administrator and as legal counsel to local government officials; 11 years as a public planner and more than 18 years in local government legal practice. A 1970 graduate of Illinois College (B.S., Economics and Business, w/honors), he holds graduate degrees from Idaho State University (M.A., Government, 1978) and from the University of Idaho (J.D., 1985, w/honors). Jerry serves as counsel to the Association of Idaho Cities and to the board of trustees of the Idaho Counties Risk Management Program (ICRMP), a 550+ member local government liability and property insuring pool. Additionally, his firm has provided legal assistance for numerous Idaho cities and counties. Jerry frequently assists Idaho's state associations of cities and counties in matters of legislative concern, particularly involving matters of personnel, land use planning and property rights.

Nancy Stricklin. Born in Idaho, Nancy has 14 years in local government legal practice. A 1986 graduate of Idaho State University (B.S., Political Science) and 1989 graduate of University of Idaho (J.D.) Nancy served in the capacities of deputy city attorney, acting city attorney and interim city attorney for the city of Coeur d’Alene before entering private practice. She has worked extensively in matters of municipal franchising, procurement and contracting, personnel and has advised regarding a broad spectrum of local administrative and legislative issues. Nancy has prepared numerous model and specific ordinances addressing a broad variety of topics.